PROJECT GIRL is a ground-breaking girl-led, arts-based initiative created to enable girls to become better informed critical consumers of mass media advertising and entertainment. In other words, to become more media literate.

The purpose of PROJECT GIRL is to enable girls to look at all media forms with smart eyes so that they control the interpretation of what they see and hear rather than letting the interpretation control them. Adolescent girl advisors, leading scholars, educators, media activists, health experts and artists all helped create the PROJECT GIRL media literacy curriculum, and traveling Art Exhibition.

PROJECT GIRL's unique approach uses art as the means to educate, inspire, reflect, transform and encourage social change. Project Girl is art for art’s sake. Project girl is art for girls' sake. Project Girl is art for all our sakes.